I’ve been called a photographer, art director, social media strategist and style blogger. So…which is it? It’s all and none of the above. I believe that in this world -where everyone can take a picture on their phone and consider themselves a photographer -narrowly defined roles have ceased to be relevant.
From 2008 - 2014 I envisioned and developed StyleDefined NYC, a blog that grew into a website which "developed a cult following by New York’s riotous underground tribe” with its unique mix of NYC nightlife, fashion and style. Over this period I collaborated with several brands from SONY to Sebastian and excelled at creating visually striking content for online and social media. I also learned through experience the best ways to connect on social.
After selling it in 2014 I was offered the position of Director of Marketing and Communications for Manufacture New York, an innovative fashion incubator/factory hybrid dedicated to providing independent designers with the resources and skills to streamline their production process and transform local manufacturing into the most affordable, innovative option for all. At Manufacture New York I was immersed in the world of ethical and sustainable fashion and have become a bit of a zealot on the subject but love all fashion with a capital F.
Other CREDS: I have an MFA in design from Cranbrook Academy of Art, a Certificate in Social Media Marketing from Northwestern University and am an adjunct Associate Professor in the graduate communication design program at Pratt Institute.
WHAT I OFFER
ART DIRECTION + PHOTOGRAPHY
I bring a fresh and visionary perspective to image making and creative marketing. My specialty is working with fashion and lifestyle brands to expand and galvanize their tribes and position them as tastemakers, rather than followers. We achieve this by creating editorial, promotional and video content in collaboration with artists and influencers.
We'll dig deep into who you are and what are your values that separates you from the competition and makes you special, and then work with that to align all your branding and imagery to connect with your authenticity.
SOCIAL MEDIA STRATEGY
I believe in approaching social media holistically: it's not a one-size-fits-all approach but highly customizing an approach to make your company stand out. We'll create content that connects with your community and through research know exactly what platforms are best for you to use as well as provide you ways to measure your success
SOCIAL + PRINT MEDIA CAMPAIGNS
Successful campaigns are all about emotional connections. What are the shared stories that will resonate with your target market? Where can they engage with you? Using photography and video we'll tell the stories that are bigger than your brand and create a lasting impression.