All About Style Frames + End Frames

Style frame - 'Juno' by Shadowplay Studio

Style frame - 'Juno' by Shadowplay Studio

When you are asked to pitch a project idea you don’t put the cart before the horse. You need to give your client a taste of what your idea is and what it will look like before you go on and create storyboards, animatics (rough animation) and eventually a final piece. There is a lot of work that goes into creating a finished motion piece and if your client doesn’t even like the concept from the beginning that would be A LOT of wasted time.

A style frame illustrates your visual concept. It is a snapshot like one frame from a movie reel. You start with one style frame and then, as you develop your story, you create more of them. Your style frames can even be imported into your After Effects project in layers that you can animate so half of the work is already done when you create them!

Your end frames should be in widescreen format: 1920 pixels x 1080 pixels.
They should be printed out so that you can pin it to the wall for a class critique.
Consider what type of imagery you will use. What will the text say? What font will it be in? What colors will you use? Will you use photography, illustration or video? Or a combination of the three? What style of illustration or graphics will you use? Put a taste of all of this into your one initial end frame.

A review of design principles

SO WHAT'S AN END FRAME?An end frame is simply the last style frame of your video. Since one constraint for your project is to have all the text on the last frame I am asking you to bring this style frame in next class. It should reflect the look and feel that your animation will have. You might need to sketch out other frames, create a mood board or freeform draw to get to this point. But what we will see is your overall aesthetic, color palette, choice of typeface etc.

THIS IS A LIST of Design Styles - in fact as designers you should be well aware of all of these.