Sebastian Professional and Katya Moorman from StyledefinedNYC.com join forces to provide Sebastian fans with a
steady stream of “what’s next” content in photography; During the term, Katya will produce 2 Facebook posts, 5 Tweets
and 7 un-branded blog posts supported by Sebastian’s social media channels. (StyledefinedNYC.com’s Facebook post
must tag Sebastian’s FB page; StyledefinedNYC.com’s tweets must mention @SebastianPro; StyledefinedNYC.com’s
blog posts will be posted on Sebastian’s social media channels by Comm. Manager).
Social media posts to have global relevance and focus on inspiring readers with “what’s next” in photography/film
and/or fashion/style (street-style fashionistas’ hair + fashion looks).
NYFW Fall ‘13 specific blog posts geared towards Sebastian stylists and fans to give them a bird’s eye view inside life
behind-the scenes at Fashion Week with Sebastian’s Style Collaborators alice + olivia; and expose fans to the street-
style clothing and hair fashion outside of the tents and presentations.
Katya to share fashion week photos with DVPR team for approval/feedback before posting to blog (all other posts do
not need to shared with DVPR for approval).
Sebastian is authorized to use the content for brand’s social media channels; frequency at Sebastian’s discretion.