5 Preview

A collaboration with 5 Preview, a Stockholm based clothing line looking to gain exposure in the US. They wanted to appeal to what they termed "underground club culture"

We proposed a series of NYC nightife characters that could be used in print, digital and animated capacities.


  • secured NYC personalities to use as models

  • organized/scheduled the shoot with Agency V

  • photographed the shoot

  • art directed the animations

Starring: Sophia Lamar, DJ Kalkutta, B Hawk, The Wanderlust Girls, Domonique Echeverria, Patrick + Ross, Richie Moo

Result: 50% increase of views of videos vs previous. T-shirts sold out at NYC store and online.